The One Thing New Business Owners Overlook (But Shouldn’t!)
- Jennifer Burch

- Mar 23
- 1 min read
Starting a business is exciting, but in the rush to launch, many entrepreneurs overlook one critical factor: cash flow management. You can have the best product, the strongest work ethic, and a solid customer base, but if you don’t have a handle on your cash flow, your business could struggle before it ever takes off.
Here’s what you need to do from day one:
✅ Separate Business and Personal Finances – Open a dedicated business bank account. Mixing personal and business transactions creates headaches at tax time and makes it harder to track profitability.
✅ Know Your Numbers – Many new business owners focus on revenue but ignore expenses. Understand your overhead costs, profit margins, and break-even point. A good bookkeeping system (or bookkeeper!) will help keep your numbers in check.
✅ Plan for Slow Periods – Not every month will be profitable, so build a cash reserve. Many businesses fail because they don’t prepare for seasonal dips or unexpected expenses.
✅ Get Paid on Time – Late payments from clients can kill your cash flow. Set clear payment terms, invoice promptly, and follow up on overdue accounts.
✅ Automate and Outsource – You don’t have to do it all. Automate invoicing and bill payments, and outsource tasks like bookkeeping and tax prep so you can focus on growing your business.
By managing your cash flow effectively from the start, you’ll create a strong financial foundation that supports your long-term success. Need help getting started? Let’s chat!

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